In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Brigitta Hoeferle, a highly regarded expert in Neuro-Linguistic Programming (NLP). Brigitta brings a wealth of experience, having worked with top-tier organizations like T. Harv Eker’s Peak Potentials and running her own NLP training center in Atlanta, where she trains coaches, speakers, and trainers. Originally from Germany, Brigitta’s passion for helping others communicate more effectively shines through as she shares valuable insights into creating impactful event experiences.
The conversation centers around three key themes that are essential for event leaders looking to elevate their events to the next level. First, Brigitta emphasizes the importance of building rapport with an audience using NLP. She explains that true rapport goes beyond commonality—it’s about making people feel valued, heard, and understood. This connection is the foundation of any successful event, ensuring that attendees are fully engaged and more open to the learning experience. Brigitta provides practical tips on how to connect with an audience right from the start, such as using interactive questions and paying attention to how attendees are feeling throughout the event.
Next, the discussion shifts to creating a unified and engaging event experience. Brigitta explains that building a sense of unity among attendees is crucial for boosting engagement and retention. Techniques like expert modeling, which involves setting an example for the audience to follow, and encouraging participants to share with one another, help to foster a sense of belonging. Rudy and Brigitta discuss how these strategies can transform a room of individuals into a cohesive group, making the event experience more memorable and impactful.
Finally, Brigitta highlights the significance of context over content. She uses a powerful analogy of a paper cup with holes to illustrate how a poorly constructed event framework can cause valuable information to be lost. For event leaders, it’s not just about delivering content; it’s about creating a “container” that holds the audience’s attention and allows them to absorb the material fully. Brigitta shares her approach to building this container by being fully present, scanning the room, and making sure the audience feels safe and engaged. This perspective helps event leaders understand that the environment they create is just as important as the content they deliver.
Throughout the episode, Brigitta offers a wealth of actionable insights and inspiring advice for anyone looking to improve their event-hosting skills. Whether you’re new to event planning or a seasoned pro, this episode provides the tools and mindset shifts needed to connect deeply with your audience and create events that truly resonate.
Want to connect with Brigitta?
NLP Success Laws Checklist: https://app.peakconnector.com/v2/preview/C62ZHZlhA196qgM4sL0N
Website: https://centerofnlp.com/
Facebook: https://www.facebook.com/brigittahoeferle
YouTube: https://www.youtube.com/brigittahoeferle
Instagram: https://www.instagram.com/brigittahoeferle/
Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.