In this episode of The High Profit Event Show, we welcome Jill Lublin, a globally recognized expert in publicity and media strategy. With over 25 years in the field, Jill has worked with some of the biggest names in business and personal development, including Tony Robbins, Les Brown, Lisa Nichols, and Jack Canfield. Having spoken on countless stages and led over a thousand events, both in-person and virtual, she brings a wealth of knowledge on how to use publicity, event structure, and ethical selling to create high-impact, high-profit events.
Jill shares her personal journey into the world of publicity and events, including the challenges she faced when transitioning from one-day workshops to multi-day virtual summits. She opens up about overcoming fears, learning how to maintain energy throughout multi-day events, and the strategies she’s refined over time to maximize audience engagement and conversions. She credits structured planning and expert coaching for helping her develop a powerful event framework that keeps attendees engaged while increasing revenue.
One of the key takeaways from this episode is the power of publicity in event success. Jill explains why publicity isn’t just about promoting an event but about positioning yourself as an expert that the media and potential attendees are naturally drawn to. She offers actionable strategies, such as leveraging press releases, writing expert articles, and utilizing social media groups to organically expand an event’s reach and credibility.
We also dive deep into crafting an effective event flow. Jill shares her hard-earned lessons on what keeps audiences engaged, from optimizing breaks to ensuring attendees stay present with cameras on. She reveals her methods for gamifying participation and implementing a structured approach to maintaining high energy levels throughout the event. If you’ve ever struggled with audience retention, these insights will be a game-changer.
Perhaps the most valuable discussion revolves around the art of ethical selling. Jill admits that early on, she made the mistake of over-delivering—what she calls “fire-hosing” attendees with too much information—without allowing space for conversions. She discusses the psychology behind strategic silence, the importance of scripting sales invitations, and how to transition seamlessly from teaching to making a compelling offer without feeling pushy. Rudy expands on this by emphasizing the importance of certainty in sales and how structuring an intentional buying window can significantly increase conversions.
If you’re an event leader looking to attract more attendees, boost engagement, and increase sales without feeling salesy, this episode is packed with strategies you can implement right away. Jill’s insights on publicity, event flow, and ethical selling will help you create events that don’t just educate—but convert.
Want to connect with Jill Lublin?
Free Gift: https://jilllublin.com/action-guide/
Website: https://jilllublin.com/
Facebook: https://www.facebook.com/jilllublin
Instagram: https://www.instagram.com/jilllublin/
LinkedIn: https://www.linkedin.com/in/jilllublin
Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.