In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Dannella Burnett, founder of Encore Elite Events and Speakers Need to Speak, to break down the exact framework for creating highly profitable events. With over 40 years of experience in the event industry, Dannella has worked with clients ranging from small entrepreneurs to eight-figure brands, helping them maximize impact and revenue through powerful, strategic events.
Dannella shares her Six-Step Framework to a Six-Figure Event, a step-by-step system designed to help event hosts eliminate overwhelm, increase profitability, and ensure a seamless experience for both the host and attendees. She emphasizes the importance of starting with the end in mind, defining the event’s purpose, and ensuring every aspect aligns with business objectives. By implementing a detailed budgeting plan, event leaders can avoid financial pitfalls and maximize revenue potential.
One of the most valuable takeaways from this episode is event monetization and ticket mapping. Dannella walks through 17 different ways to monetize an event, from sponsorships and partnerships to pre-event offers and upsells. She also shares her ticket map strategy, which includes 13 ways to fill an event strategically—whether through summits, masterclasses, affiliates, or speaking engagements. Rather than relying on last-minute marketing tactics, she explains how pre-planning and tracking attendance sources can remove stress and increase conversions.
Finally, Dannella dives into the power of leveraging events for business growth. She discusses the “Summit to Three-Day Event” strategy, which warms up an audience before leading them into a transformational, high-ticket experience. Events, when executed properly, serve as a repeatable, revenue-generating system that strengthens authority, builds deeper client relationships, and creates massive business opportunities. She also stresses the importance of debriefing after every event—identifying what worked, what needs improvement, and refining strategies for future events.
If you’re an event leader, speaker, or business owner looking to take your events to the next level, this episode is packed with insights that can change the way you plan, market, and monetize your events. Tune in now and learn from one of the best in the industry!
Want to connect with Dannella?
Ticket to upcoming Six Figure Mastery Bootcamp: http://sixfigureeventmastery.com/stage
Book a Discovery Call: http://calendly.com/DannellaBurnett/Events
Facebook Group: http://facebook.com/groups/SpeakerGigs
Facebook: https://www.facebook.com/dannellaburnett
Instagram: https://www.instagram.com/encoreeliteevents/
LinkedIn: https://www.linkedin.com/in/dannellaburnett
X (Twitter): https://x.com/dannellaburnett
Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.