On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with serial entrepreneur and event strategist Nick Long, the founder of NXT90. Nick has built multiple eight-figure businesses, generating over $600 million in revenue. He is also the mastermind behind an event-driven business model that produced $1 million in just 24 hours without spending money on paid ads. His expertise in high-ticket event sales, business scalability, and exit strategies makes this conversation an absolute must-listen for event leaders looking to increase their impact and profitability.
Throughout the episode, Nick shares the key shift that transformed his approach to live events: moving beyond motivation and focusing on true transformation. He explains why most events fail to create lasting impact and how event leaders can structure experiences that drive real change for attendees. According to Nick, the real value of an event isn’t just in delivering content, but in guiding people to take action and commit to a new path forward. He introduces his framework for identifying the three types of attendees—information seekers, confronters, and transformers—while revealing how to convert more people into action-takers and high-ticket buyers.
One of the most powerful takeaways from this episode is Nick’s high-ticket event sales strategy. Rather than relying on ad spend, Nick leveraged personal outreach, deep relationships, and video messages to bring the right people into the room. His method proves that authentic connections and tailored invitations can drive millions in revenue without traditional marketing. He breaks down the importance of selling from the heart, making it clear that event leaders must guide their attendees from their heads (where doubts and questions live) to their hearts (where real decisions happen).
Nick also dives into the concept of becoming an “Exitpreneur”, building a business with an endgame in mind. He discusses why many entrepreneurs treat their businesses like ATMs, focusing on immediate cash flow instead of long-term financial leverage. He shares how event leaders can structure their businesses to generate recurring revenue, create lasting impact, and position themselves for a profitable exit. His philosophy is simple but powerful: “The more prophetic you become, the more profitable you will be.”
This episode is packed with high-level insights and actionable strategies for event leaders who want to increase revenue, create deeper audience impact, and build a long-term sustainable business. Whether you’re hosting live events, virtual events, or masterminds, Nick’s strategies will challenge you to think bigger, sell smarter, and lead with purpose.
Want to connect with Nick?
Instagram: https://www.instagram.com/nicklong/
Website: https://nxt90.com/
Facebook: https://www.facebook.com/nicklong365
LinkedIn: https://www.linkedin.com/in/nicklong365/
Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.