In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Brett Gilliland, the founder and CEO of Elite Entrepreneurs. Brett brings a wealth of experience, having played a pivotal role in scaling Infusionsoft from $7 million to over $100 million in revenue. At Elite Entrepreneurs, Brett helps businesses, particularly those with event components, overcome common challenges and achieve significant growth.
Brett delves into the critical topic of overcoming growth challenges. He highlights the importance of relinquishing control, a common hurdle for many entrepreneurs who hit a ceiling because they struggle to delegate. Brett emphasizes that clear ownership and accountability are essential to enable business scaling. He also discusses the necessity of building a solid foundation, explaining that rapid growth can expose weaknesses if the business lacks a clear purpose, values, and mission. Without these elements, long-term success is at risk. Additionally, Brett underscores the importance of leadership development. Rapid expansion requires cultivating internal leaders to prevent cultural misfits and sustain growth.
The discussion then shifts to the significance of purpose, values, and mission. Brett explains that a compelling purpose is crucial for motivating the team and maintaining engagement. This purpose should go beyond making money and deeply resonate with everyone involved in the business. Values, which define behavior within the organization, must be consistently applied in all interactions, from team members to vendors and customers. Brett stresses that hiring, leading, and firing should align with these values. A clear, time-bound mission is also vital for strategic decision-making and resource allocation, providing direction for the company’s growth efforts and aligning the team toward common goals.
Brett also covers sales and leadership in event businesses. He views sales as a form of leadership that guides customers to what they need, aligning the sales process with the company’s values to ensure a consistent customer experience. Creating a congruent sales culture that reflects the company’s overall culture and values is crucial. Brett advises proactive planning to address potential challenges in scaling events, emphasizing the importance of having the necessary infrastructure and team readiness to handle significant growth smoothly.
To learn more about Brett Gilliland’s insights and strategies for scaling your event business from seven to eight figures, click the link to watch the full episode. If you found this helpful, please like and share. Let’s grow together!
Want to connect with Brett Gilliland:
Website: https://growwithelite.com/
LinkedIn: https://www.linkedin.com/company/elite-entrepreneurs
Facebook: https://www.facebook.com/growwithelite/
Twitter: https://x.com/EliteEntrepren5
Podcast: https://growwithelite.com/podcast/
Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.