In this week’s episode of The High Profit Event Show, host Rudy Rodriguez sits down with Kristin Ostrander, the founder behind mommyincome.com. With a background spanning nearly 19 years in the e-commerce space, Kristin’s journey from a mother seeking supplemental income to the leader of a seven-figure business is nothing short of remarkable. Her story is not just about personal triumph but also a testament to her dedication to teaching others the keys to replicating her success, particularly through the strategic use of events since 2017.
Kristin opens up about her initial foray into e-commerce, driven by the necessity of supporting her young family during the lean winter months typical in the Midwest. Her evolution from selling on eBay to becoming a significant presence on Amazon showcases the potential for growth within the online retail world. Moreover, Kristin’s pivot to hosting her events arose from a desire to impact her audience on a more personal level, addressing a gap she noticed in traditional conferences and seminars.
The conversation delves into the nuances of creating events that not only impart knowledge but foster a hands-on learning environment, leading to direct application and deeper understanding for attendees. Kristin shares invaluable insights on the marketing strategies that have enabled her to fill event spots consistently, emphasizing early planning, understanding the audience’s pain points, and leveraging social proof through testimonials.
One of the most enlightening parts of the discussion revolves around maintaining engagement post-event. Kristin illustrates how she has successfully converted a staggering 75% of event attendees into clients through a membership group designed for continuous learning and community building. This approach not only keeps the conversation going but also supports clients in implementing new strategies and overcoming challenges encountered along the way.
Kristin also touches on her personal journey, highlighting her resilience through significant challenges, including overcoming debt and foreclosure. Her book, Dream Big Step Small, encapsulates her philosophy of achieving big dreams through consistent, small steps, a message that resonates deeply with entrepreneurs at all stages of their journey.
Listeners will come away from this episode not only inspired by Kristin’s story but armed with practical strategies for leveraging events for business growth, building lasting client relationships, and the importance of persistence and small steps in achieving significant goals.
For those eager to dive deeper into Kristin’s teachings, her weekly podcast, The Amazon Files, offers a wealth of information on e-commerce and entrepreneurship. Additionally, her book, available in various formats including Audible, provides a step-by-step guide for those looking to replicate her success in their entrepreneurial endeavors.
Don’t miss this compelling episode with Kristin Ostrander on The High Profit Event Show. Click the link to watch the full episode and join us in discovering the transformative power of events in the world of e-commerce.
Want to connect with Kristin?
Website: https://classes.mommyincome.com/
Book: https://www.amazon.com/Dream-Big-Step-Small-Overwhelm-ebook/dp/B07R76H3KW?ref_=ast_author_mpb
LinkedIn: https://www.linkedin.com/in/kristin-ostrander/
Instagram: https://www.instagram.com/mommyincome/
Youtube: https://www.youtube.com/@MommyIncomekristin
Facebook: https://www.facebook.com/kristin.ostrander/
Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.