Hey there! Have you ever wondered if all the talk about AI technology is just a bunch of hype? Well, let me tell you something exciting. When it comes to making your live event a hit, human intelligence is more important than ever before! That’s right, relying solely on AI could limit your business. But don’t worry, in this video, I’ll reveal some secrets on how to combine cutting-edge AI technology with the power of human intelligence to take your live event profits to the next level. So get ready to discover the truth about AI and sales and learn how to create the perfect blend for maximum success.
First things first, let’s understand that AI can be super helpful in many areas of sales and marketing. However, it’s not a one-size-fits-all solution for your live event. You see, many events require a personal touch that only humans can provide. That’s why having a sales team is crucial. They build relationships with attendees, understand their unique needs, wants, and desires, and help them join your program beyond the events. Combining your sales team’s power with AI technology will create a winning strategy that boosts your success.
Staying updated with the latest industry trends and AI statistics can be challenging, especially when you’re busy running your business and planning your event. That’s why it’s more important than ever to work with a partner or sales team that knows how to leverage AI technology. This allows your sales team to focus on creating personalized experiences for each attendee. AI technology can provide valuable insights into their preferences and behaviors, helping you cater to their needs effectively.
Now, let’s dive into how you can bring together AI and human intelligence. It all starts with conducting a survey or focus group with your attendees. By asking simple questions like why they’re attending, their desired outcomes, and their current challenges, you’ll gain valuable insights. Imagine three years into the future, what would attendees be thrilled to have accomplished after your event? These answers form a treasure trove of information that can be analyzed using AI tools. With this data, you can create customized messaging, offers, marketing materials, content, and even your event speeches or keynote talks.
If you found this advice helpful, I’d like to invite you to subscribe to our podcast, The High Product Event Show. Each episode features interviews with industry experts in the event space, who share insider tips and strategies for highly profitable and impactful events.
Additionally, if you want to learn how we help our clients combine AI and human intelligence through our sales team, resulting in doubled or even tripled event sales and profits, schedule a free consultation with me or a member of my team.
So, are you ready to take action? Click here to schedule your consultation.